There comes a point where pushing harder stops working.

The strategy makes sense and the effort is there. And still… revenue isn't accelerating. Most leaders interpret this as an execution problem, when in reality, it is often a sign of structural misalignment beneath the surface.

Heather Foidart works with founders and leaders to diagnose why a go-to-market motion has stopped producing. Through a 30-Day Advisory Sprint, she realigns strategy, positioning, and sales execution to match the phase the business is actually in

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Leaders don’t reach out once things are obviously broken.

They reach out when:

The pipeline looks full, but deals are stalling before they reach the finish line.

The sales motion feels like a grind, but that effort isn't producing proportional revenue.

You’re entering a new market or segment, but the messaging and approach isn’t landing.

You’re generating interest and early signals, but demand isn’t converting to dollars. 

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the business has moved into a different phase —and no one has adjusted for it.

This is the point where most companies double down on effort…And unintentionally make things worse.

Because the problem isn’t effort.

Start the Sprint
Heather Foidart, AZ, sitting on the floor behind a low black table with a gray tablecloth, smiling and looking at the camera, with an Apple laptop open in front of her. There is a computer monitor in front of the woman, partially visible.

Heather isn’t YOUR
AVERAGE consultant.

She’s spent 20+ years inside high-growth environments, including:

  • scaling startups from $5M to $30M

  • leading go-to-market strategy and executive teams

  • working within innovation incubators for companies like Oracle and Fidelity

  • contributing to the growth of a unicorn FinTech company later acquired by Morgan Stanley for $1B

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She understands how businesses scale, but more importantly, she understands where they are seasonally. What makes her work different is not just experience.

It’s how she reads decision patterns inside leadership, misalignment between teams and direction, and when a business is forcing momentum in the wrong phase.

That level of pattern recognition doesn’t come from theory.

It comes from having lived it — repeatedly.

ABOUT HEATHER
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The Corporate Advisory Sprint

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is a focused 30-day engagement.

It is designed to:

  • Identify the structural phase your revenue motion is in and uncover why the current playbook is meeting resistance.

  • Diagnose the friction points where strategy, messaging, positioning, and sales execution have fallen out of alignment.

  • Build a focused, high-velocity roadmap with clear priorities mapped to pipeline growth and revenue conversion 

This is not a long-term consulting retainer. It’s a targeted intervention for a specific moment.

Start the Application

This short application is designed to help determine whether the Advisory Sprint is the right fit for your business, leadership team, or current season of growth.

If your application is approved, you’ll receive access to Heather’s calendar to book your consultation immediately after completing the assessment.

The advisory sprint is designed to solve one critical revenue problem in 30 days.

Pipeline Stalling?
We realign the buyer’s journey and sales qualification framework.

Deals Not Closing?
We diagnose enterprise deal strategy and sales playbook.

Market Entry Friction?
We define the "opening plays" and priority segments.

New Product Not Landing?
We reset positioning and messaging for the current market phase.

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what clients say

  • “She helped me move from reactive leadership to leading with vision. The impact showed up quickly across the business.”

    Kelsey Olson
    COO, Shmoop

  • "I needed someone who had actually done what I was stepping into. Heather gave me that. I wouldn’t hesitate to recommend her to other leaders growing into executive roles."

    Amanda Puzin
    VP of Sales, Fathom AI

  • “She brought clarity, alignment, and confidence to high-stakes opportunities. It changed how we executed.”

    Nathaniel Scott
    Regional Sales Director, Zscaler

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Most businesses don’t need more effort.

They need a more accurate diagnosis on what’s happening beneath the surface.

When sales stop responding to the energy, activity, and pressure being applied to it, the answer is rarely to push harder.

Before adding more tactics, more outbound, or more pressure to the system, it is worth understanding why momentum has slowed in the first place.